CEREDA ETERNA

2025 

The Cereda Eterna galsses pay tribute to Sergio Cereda’s profound influence on the eyewear industry, seamlessly blending classic elegance with modern innovation. Cereda, known for his collaborations with prestigious brands such as Giorgio Armani, Chanel, and Persol, built his legacy on a design philosophy that emphasised balance, proportion, and harmony. Inspired by his approach, Cereda Eterna pushes the boundaries of luxury eyewear while prioritising sustainability.

The collection features Zestep Cellulose Acetate filament, an innovative material made from 100% recycled factory waste. This reduces environmental impact without compromising on the refined matte finish and high-end aesthetic of traditional acetate. The eyewear’s design incorporates soft curves and flowing forms, reminiscent of Italian luxury cars and yachts, exuding timeless sophistication.

With customizable CMF (Color, Material, Finish) options, Careda Eterna allows for personal expression while maintaining an air of exclusivity. Much like Cereda’s iconic work with brands such as Guess and Tommy Hilfiger, this collection balances tradition with contemporary appeal.

By honoring Cereda’s commitment to craftsmanship and innovation, Cereda Eterna ensures that luxury eyewear remains elegant, functional, and environmentally responsible. It is a testament to his legacy, offering a design that transcends fleeting trends while shaping the future of high-end eyewear.
Sergio Cereda Design Award logo featuring gold laurel wreath, powered by MIDO, presented by Ross Family Viva Foundation.
Black rectangular eyeglasses with clear lenses
Black and red full-frame eyeglasses with no lenses
Illustration of eyeglass frames in various designs and colors, including a sketch of eyeglasses and lined-up frames in brown and black.
Recycling process for acetate eyewear waste, including shredded material in a container, an industrial machine extruding filament, and a spool of 3D printing filament labeled 'zestep' with recycled waste materials.
Collage: aerial view of a yacht on the ocean, close-up of a TV screen on a stand, white car panel with vent detail, luxury car clock, and exterior of a white car door.
Collage of 3D-printed black glasses viewed from different angles: close-up, side, and front view.
Eyeglasses sketches showing various frame designs and parts, including front frames, temples, and hinges.
Man with gray hair wearing black-framed glasses and a white shirt, facing forward.
Detailed views of modern black and orange eyeglass frames, showcasing various angles and features.